📺 TREE 740: Beware of good stories

“A well told story, in some ways, is the only persuasion tactic for which we don’t have good defences… That’s why I think there is a commandment about not bearing false witness, not telling false stories, because whoever set up those commandments knew somehow that if you tell the community a false story, that’s going to stick in their brains, and they’re going to have either a false hope or a false fear, and it’s very hard to scrub that out. This is something you do not do; you do not tell false stories.”

— BJ Fogg, Create Lasting Change, The Knowledge Project Ep. #86

Two notes:

Remember to have compassion for people who are seduced by false stories.

Remember that it is easy to see when others fall for false stories. It’s bone-breakingly hard to see when you fall for one.

Would you look at that. It’s another worried monster.

See also, Annie Duke on sexy narratives.

Grow slowly
Jeff