When you want to
change someone’s mind,
move them in a direction,
sell them something,
you will have more success by
sparking their imagination than
by igniting their judgement.
How do you do it? I don’t know
all the things, but I’ve learned
two things:
Pursue results rather than ego inflation.
If you need to get the credit or be seen to be right, you’ll strengthen resistance to the change you want to bring (e.g. most of social media). People are more open to ideas when they have meaningful participation. That means the idea will change in some ways. That means you won’t get all the credit.Conversations beat presentations.
I know this works in design. I’m guessing it does in other areas. When you want someone to buy your idea/design/project and you present a shiny finished package, you are inviting people to look for flaws. When you show them sketches and rough drafts, you invite them into the process. You create excitement about possibilities. You spark their imagination.
—Jeff
Monday is back my friends, and here we are! Let’s take this week and make the time to inspire someone, strike up conversations that are engaging and eye-opening.
We’ve got that kind of power. Let’s find ways to use it.
Grow slowly
Skyler
Re-imagining is useful, too. I counseled couples a lot. I would ask questions about how they met, what they did for fun, etc. Their faces lit up and I could actually glimpse their early love. It takes little effort to re-imagine the good times.🤩