I’m sharing five rules that governed how I made TREE posts.
Three. No syrup
Gagging on syrup is what made me decide to start TREE. When I was looking for a good wake-up email I found treacle instead. You’re sparkly and wonderful! Life is a joyful cloud of marshmallow delight! Let’s all close our eyes and manifest the fairy wings of wealth!
If I wanted to throw my phone across the room first thing every morning, I could have stuck with social media.
Life is joyful. It’s beautiful. It’s wonderful. It’s also grim and awful. And everything in between. I wanted something to help me thrive while being grounded in reality.
Syrup wasn’t the only thick liquid I found. There’s cod liver oil out there too. If you’re not out of bed at 4:55 AM slaying your meditation squats while downing a pint of kale puree, you’re destined to doom! High-performing people will cut you out of their lives!
Good for you, bro. You seem to be happy about your cod liver oil. Other people people love that syrup. That’s totally fine. Different people thrive in different ways.
I prefer thinner liquids – is this metaphor still working? – a splash of cold water on the face and nice cuppa as I ease into the day.
I started TREE for me. I’m so pleased that what I want turns out to be what you and a few hundred other folks want too.
FFOREST, grounded in the earth, reaching for the stars, covered in bugs and bird poo.
—Jeff
Refreshing wake ups are necessary. We’re already fighting burn out, don’t let everything you consume contribute to it.
Grow slowly
Skyler





To thine own self, be true🙏