👨💼 Business is not a thing
The Book of TREE 1.56
Some people argue they’re right because, ‘The science is settled.’ This is a fundamental mistake. Science is not a thing that can be settled like a baby at bedtime. Because science is not a thing at all. Science is a process for understanding the world through testing. When people treat science itself as a thing, the results go squiffy and its usefulness goes down the toilet.
In the same way, business is not a thing. Business is a process that enables people who create something of value to distribute that thing and get paid for the value they create.
Unfortunately for us all, business itself is almost universally thought of as an actual thing. C-suite people, VPs and managers can easily move from one industry to another, not because they are experts in multiple industries, but because they are experts in business. Right now a quarter of a million people are working to get a masters degree in business. They are learning real skills, but they aren’t learning how to createanything of value. They are learning how to make money off the value other people create. We accept this because we collectively believe the fiction that business is a thing rather than a process.
The result is that business doesn’t serve the people who create things of value. Instead, creators serve business.The purpose of the value they create is to generate profits. We’re so convinced that business is a thing that we have figured out how to make profits (for a while, at least) without creating anything of value. I’m thinking of things like:
banks selling bundles of subprime mortgages to each other
manufacturers of sweet fizzy water
the cat litter scoop from Sainsbury’s that broke the first time I used it.
I prefer this attitude:
“We don't make movies to make money. We make money to make more movies.”
Walt Disney
Sometimes music is entertainment. Sometimes it’s nourishment. Right now Mr Little Jeans is nourishment for me. And the music has gained a new layer of resonance since I’ve learned what she and her family have been through.
Grow slowly
Jeff
Truths!