👎 Bad ideas are good

The Book of TREE 1.52

A few years ago while my daughter and I were cleaning the kitchen, we decided to come up with terrible band names. We came up with some bad names, some terrible names, some hilarious names and some rather good names.

This kind of thing happens a lot.

If you want good ideas, try coming up with bad ideas.

It works because there’s no pressure to be good and there’s freedom to be silly. It puts you in a happy, nonjudgemental state of mind that allows your creativity to flow.

Christine shared this Michael Kiwanuka song with me yesterday and now I’m sharing it with you because it’s good. And it has a fun video.

Grow slowly
Jeff