✏️ TREE 272: One more pass

One.

I wrote yesterday about being a persistent designer. One of the things I do that I think matters is I carry on fiddling with a design after it seems done. There’s always the possibility of making a design better. There’s always a chance that a mistake has slipped through the checks so far.

Last week I gave a newsletter one last check after the client had approved the final artwork. I found and fixed three mistakes.

You don’t get any extra credit or money for doing that extra bit at the end. Most of the time no one even notices. I think it’s worth it though.

• It means you are living according to your internal integrity.

• While people may not notice the individual details, you will develop a reputation for excellence.

Two.

It was scary at first, but Blinky has been wearing literally the same costume for 37 years.

Three.

This is the attitude I’m talking about. (I know I shared a song from this album not long ago, but I’m seeing her live in December – unless we’re in another Covid shutdown – and I’m a little bit ridiculously excited.)

Lyndsay Lucero’s latest newsletter is a perfect example of one more pass: ‘I've tested Mark 4 (the bag in these pictures) for the past few weeks, and it's so close many would call it done. But…’

Grow slowly
Jeff