One.
Someone has been skipping leg day.
Two.
At work last Wednesday I received a voiceover script from a client. It was a for a two-minute film promoting a web platform we are building for them. My job was to imagine and create the visuals and make a storyboard for our animator.
I worked on it for an hour on Wednesday. First, I read the script.
Then I complained to myself that it was a rubbish script.
I said it had no story.
I said it was just a list of features.
Then I tried rearranging it.
Then it was 5:30.
I worked on it for half a day on Thursday.
By the time I was done, I had
created three characters,
imagined about 10 seconds of the film,
watched a bunch of other peopleβs films,
realised that my script rearranging was a bad idea.
I still had no sense of a story.
On Friday morning the logic of the script and 95% of the film came together in my mind within 15 minutes of starting. I spent the day happily making the storyboard.
Younger me would have been panicking on Thursday. I would have been convinced that creativity had abandoned me, that I had lost the spark. I may have worked through the evening desperate to get an idea. (It still wouldnβt have shown up until Friday.)
Old me has learned to have faith the process.
Have a wide range of good inputs
Show up and work
Take breaks
Repeat
The ideas always come.
Three.
True Faith is one of New Orderβs most famous songs, so I have, of course, chosen Jetstream featuring Ana Matronic.
This process seems to be fairly universal when it comes to creative work. If youβd like to read a slightly longer version, you can grab this for two quid.
Grow slowly
Jeff