One.
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F239ffe31-4257-4daf-90fd-f4b218febd35_1080x600.png)
Two.
Immerse yourself in the medium and a message will emerge.
Do theΒ thing that you like. Go deep into it. Know your medium. (Your medium is the thing you do when you create. It could be photography, sales calls, distilling or anything else.) As you grow in skill, you will find that you have something to say through the thing you do. Your message will emerge naturally without your having to force it.
Trust your curiosity. Trust your joy. Trust the medium youβve found.
Three.
Iβve been a fan of The War On Drugs for seven-ish years. The other week I learned that Pink Floyd were doing The War On Drugs 27-ish years ago.
Grow slowly everyday
Jeff
pour one out for McCluhan! I would add that when you immerse yourself in multiple mediums you can combine them in interesting ways and create new mediums. PS wow, that Pink Floyd song is very War On Drugs (and I love the green lines)